Privacy Policy

Our commitment to your privacy

Your privacy matters to us. This policy explains what information we collect, how we use it, and how we protect it. We keep it in plain English because you deserve to actually understand what you're agreeing to.

The short version: We collect only what we need to help you, we never sell your information to third parties, and we protect your data with industry-standard security.

Information we collect

Information you provide directly

When you fill out a form, contact us, or use our calculator, you may provide information such as your name, email address, phone number, home value estimate, age, zip code, and any questions or details you share in messages. We only collect what's necessary to respond to your inquiry and provide relevant information about reverse mortgage options.

Information collected automatically

When you visit our website, we may automatically collect certain technical information including your IP address, browser type, device type, pages visited, time spent on pages, and referring website. This information helps us understand how visitors use our site so we can improve it.

Cookies and tracking

We may use cookies and similar technologies to improve your experience. These include essential cookies that make the site function properly, and analytics cookies (such as Google Analytics) that help us understand site traffic. You can disable cookies in your browser settings, though some site features may not work properly without them.

How we use your information

We use the information we collect to:

We do not use your information to send unsolicited marketing, sell to third parties, or share with other lenders or lead aggregators.

Information sharing

We do not sell, rent, or trade your personal information. Period.

We may share your information only in these limited circumstances: with service providers who help us operate the website (such as form processing and analytics), when required by law or regulatory obligation, or with your explicit consent.

If you proceed with a reverse mortgage application, the application process is governed by separate disclosures and privacy notices required by federal law (including the Gramm-Leach-Bliley Act), which will be provided to you at that time.

Data security

We implement reasonable security measures to protect your personal information from unauthorized access, use, or disclosure. Our website uses SSL/TLS encryption (HTTPS) to protect data transmitted between your browser and our servers. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Your rights and choices

You have the right to:

To exercise any of these rights, contact us using the information below. We will respond to your request within 30 days.

California residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect and how it's used, the right to request deletion of your information, and the right to opt out of the sale of your personal information. As noted above, we do not sell personal information.

Third-party links

Our website may contain links to third-party websites (such as HUD.gov, FHA.gov, or educational resources). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

Children's privacy

Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete it promptly.

Changes to this policy

We may update this privacy policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically.